I recently pitched a social media strategy for the boutique and have since begun developing content ideas that reflect its brand and engage its audience. In parallel, I’m researching email marketing techniques to boost customer retention and drive traffic, while also building out the boutique’s website with improved search accessibility and user experience. To generate buzz and deepen customer connection, I’ve launched promotional giveaways and am brainstorming a “Shop for You” program where customers fill out a form and the owner curates a personalized outfit or basket based on their preferences, creating a stress-free, tailored shopping experience.