It All Starts With An Idea.
Glimpse Into My Black Hawk College Portfolio.
TikTok
Grew following to 1.2K in 13 months.
I saw an opportunity to help Black Hawk College better connect with prospective students by launching its TikTok presence and creating authentic, student-focused content. Rather than simply producing videos, I focused on understanding what students cared about, shaping relatable stories, and aligning every piece of content with the college's brand and marketing goals. The result was a recognizable digital voice that became a strategic part of campus marketing, strengthening student engagement while building the marketing and storytelling foundation that continues to shape my approach today.
Speed Tour, Speed Tour!
I pushed for student‑led content and was shut down repeatedly, but reels were the compromise. Then I made this video, and it proved exactly why TikTok mattered. After this, they asked me to create more, and the BHC TikTok page was born.
Success starts at BHC.
5K views- A hype video celebrating our trip to Texas, where BHC won its 16th straight NACTA sweepstakes title. I created this to highlight the opportunities students gain here, and to show how strategic, high‑energy content can fuel momentum and push the brand forward.
Today at Veterinary Technician School.
I shadowed a student and teamed up with professors to finally give their program some social media love. The video hit 3,500 views, and a prospective student even came to the open house because she saw it on TikTok.
Horse ASMR!
This video was built from an analytics insight: student-animal-interactive content performs significantly better. I used that trend to boost engagement while showcasing the equine facility and the strength of the program.
National Women in Ag Day. 25’
This video reached 10.3K viewers — 10.3K moments of visibility for women in agriculture and the BHC brand. As the #1 video on the page, it celebrates the diverse dreams young women in ag carry, and how BHC helps them grow into who they want to be.
National Women in Ag Day. 26’
One of my most polished videos, paired with an article that dug deeper into each student’s story. Both pieces generated a ton of interaction and helped amplify their voices across campus.
Setting the Standard.
As the first Marketing Ambassador, I created this TikTok after onboarding and training the new ambassadors in social media, brand standards, and strategic content planning. I led a brainstorming session that set the direction for our semester of content.
Suspect Wanted: Future BHC Student!
A glimpse into real campus life. The moments between students and professors that most people never see. This video showed why trend‑aligned content matters and why student voices keep BHC connected and authentic.
Communication Matters!
This video helped me develop my ability to create entertaining, high‑engagement content while still promoting the college in a natural, student‑driven way. It helped me refine how to keep things light without losing the brand.
12 tips for a strong spring semester at Black Hawk College
Blogs
The Black Hawk Buzz gave me space to grow as a writer, a creator, and a storyteller. I learned how to use SEO, web design, and WordPress to make student stories shine and connect. It pushed me to think bigger and write with purpose.
Click on each photo to read the blog!
Women students building their futures in Agriculture
Sow your future at Black Hawk College
BHC Equestrian Riding Team finishes 3rd in the nation
BHE Extends Its Legacy: 2026 NACTA Recap
Capstone Research Project
Over two years, I designed and led an Honors Research and Capstone Project exploring how social media content influences college enrollment trends. By combining research, audience analysis, and strategic thinking, I translated data into insights that reveal what drives engagement and decision-making. This experience reinforced my passion for marketing strategy, customer insights, and evidence-based decision making.
Below, you will see a few slides from my presentation.
